TroyMount TV Installations — a TV-mounting business launched from zero.

What was requested

• A real web presence. No site, no reviews, no way to be found for "TV mounting Troy MI" — the searches that actually produce jobs.
• Quotes without phone tag. Customers want a ballpark before they call. The site needed instant, honest estimates — not a contact form that waits.
• Every lead captured in one place. A private dashboard so no inquiry sits unanswered overnight, with the 24-hour rule baked into the workflow.
• Print that works. Door hangers and local outreach that point somewhere credible — a real site that sells the service while the installer is on the ladder.

What was produced

• A conversion-focused site — instant-quote estimates on the home page, tap-to-call, clear flat pricing, and trust signals a local customer actually cares about (stud anchoring, pull-testing to 2× the TV's weight, cleanup included).
• A private lead dashboard — every inquiry lands in one view with contact details attached, wired to a 24-hour handling playbook: same-day touch, two-minute phone quote, confirmation text the night before, before/after photos, and a review request after the job.
• A research-backed pricing engine — a rate card set against 2026 market data (national average $249–$254) that prices at or slightly above the market and wins on speed and trust.
• Trackable print marketing — door hangers that drive to the site, so every piece of paper has a way to be measured.
• An operations playbook — install-day checklists, tool kit, quoting scripts, and a full week-one launch plan, so the business runs on systems, not memory.

What the site is built to do

TroyMount launched with a live site, a live lead dashboard, and a print campaign already in the field — and it is taking leads through its own pipeline. The next chapter is the local-pack play: Google Business Profile, reviews from every completed job, and the "TV mounting near me" search results.