Salt + Ko — a restaurant site that fills tables and books parties.

What was requested

• Get off the rented template. A website that looks like Salt + Ko — not like every other restaurant on the same SaaS platform — without losing the booking, catering, party, and ordering functionality.
• Own the local search results. Show up for the searches that bring diners: "bar and grill Southfield," "restaurant near me," "private party venue Southfield."
• Turn every visit into a repeat visit. Email capture on the newsletter ("new dishes, events, brunch drops") so the monthly brunch series sells to people who already love the place.
• One place to see every inquiry. Reservations, party bookings, and catering requests landing in a single dashboard with phone numbers attached — nothing waiting until tomorrow.

What was produced

• An owned, branded site — same reservations, catering, private-party, and online-ordering flows, rebuilt on a fast, modern site with the chef's identity, not the platform's.
• Local SEO structure — NAP consistency, restaurant schema, and city-targeted pages so "bar and grill Southfield" and its neighbors point here.
• Email capture on every page — a one-tap newsletter join feeding the monthly brunch series and event announcements.
• A unified inquiry dashboard — reservations, parties, and catering in one view, with phone numbers attached, so no request sits overnight.

What the site is built to do

• Reservations front and center. "We recommend booking ahead" — the site's first job is turning hungry search traffic into booked tables, and every page points there.
• A catering inquiry funnel. Catering is high-margin and repeatable: customizable menus, delivery, setup, and cleanup handled. The site makes it one clear ask — inquire, get a package.
• Private parties as a product. Birthdays, rehearsal dinners, corporate events — with dedicated attention from planning through execution. That's not a form; it's a booked event calendar.
• Online ordering for pickup & delivery. The fourth stream: guests order from home or office and the kitchen stays busy between service peaks.

The gap we saw

The current site runs on a restaurant SaaS template — the footer literally says "Website design, Social Media marketing and Email marketing provided by SpotHopper." That means the site looks like every other restaurant on the platform, brand control is rented, and the SEO value of the restaurant's own name is split with the template provider. For a chef-led concept with a real identity — "roots in flavor, heart in service" — the website should feel as distinctive as the food.

What we'd build

• An owned, branded site — same booking, catering, party, and ordering flows, but on a fast site that looks like Salt + Ko, not like the platform. The menu, the story, the brunch series, the vibe — built once, owned forever.
• Local SEO that owns "bar and grill Southfield" — NAP consistency, schema, and city-targeted pages so the restaurant shows up for the searches that actually bring diners: "bar and grill near me," "Southfield restaurant," "private party venue Southfield."
• Email capture on every visit — the newsletter exists ("new dishes, events, brunch drops"); the site should make joining it a one-tap habit, so the monthly brunch series sells to people who already love the place.
• One booking system, every channel — reservations, parties, and catering inquiries flowing into a single dashboard with phone numbers attached, so no inquiry waits until tomorrow.

Why it works

• Four revenue streams, one funnel. A dinner guest can become a party booking, a catering client, and a regular — the site's job is to make every one of those paths obvious.
• Owned brand compounds. Every review, every press mention, every Google search for "Salt + Ko" should land on a site that reinforces the brand — not a template with someone else's logo in the footer.
• Local search is the growth lever. Restaurants win on "near me" searches. A properly structured local presence is the difference between a full room and a quiet Tuesday.